The app developer also enjoys more freedom as concerns the general editorial content of their apps. Unlike its iOS counterpart and Andriod app will usually get published within several hours. The app submission process for the Google Play store is much less tedious than the iOS app store. Sometimes apps are rejected for the slightest errors which can prove to be very frustrating for the developer who knows exactly how they want the app to perform. The Apple review process can take several days. The biggest problem for app developers is to get their app approved on the iOS App store. Release and approval times also hold significant weight. As of May 2016, 75.6% of Android users are on Android 4.4 or higher. However, the Android fragmentation problem has slowly been dying down. This is primarily due to the operating system release cycles and Android fragmentation. On average, Android apps take 2-3 times longer to build than iOS. As a rule of thumb, iOS users are generally more valuable even when taking Android’s market share into account. Revenue modelsĪndroid typically has a greater number of ad-supported apps on the other hand, paying for apps is still more common on the iOS platform (chart below). Looking solely at demographics, the Android platform seems like the obvious choice, but when you take in other factors that may not necessarily be the case. And, in the U.S., Apple smartphones still hold a comfortable 42% market share. From in-app purchases to online retail to ads iOS users are known to historically convert at higher rates and have a higher average spend.

On the other hand, iOS users are deemed more valuable. DemographicsĪndroid has the largest global platform share pocketing 80% of the global smartphone market share, with its presence towering in lower-income areas and developing nations. These elements include demographics, revenue models, development speed, building and designing UI, and Android tablet apps vs. There are quite a few elements to consider when choosing between iOS, Android, or both

The factors listed below will shed some light on the reasons. However, certain circumstances may make it wiser to develop for Android first, or in some cases both platforms at the same time. Most startups typically jump the gun when they want to make some noise and usually go iOS first, Android second. Many appreneur success stories have risen from focusing on one platform at the starting gate.

Build app for android and ios